Lady Gaga‘s newest single, “Applause” is being met with silence. “Put your hands up, make ’em touch,” Gaga talk-sings on the track, but her pleas for applause are being ignored. As of the moment I’m writing this, Lady Gaga’s “Applause” has dropped to #4 on iTunes. In #1 is Katy Perry with “Roar.” For about 3 days Gaga was in a distant second place, with Perry outselling Gaga 2:1, but then Robin Thicke‘s “Blurred Lines” sauntered in (now #2), and then Luke Bryan’s “That’s My Kind Of Night” stepped right behind (#3) leaving Gaga at #4, which is pretty disastrous for her. Aside from checking iTunes, you can keep up with the charts and get more details on Kworb.net.
Gaga is urging fans to buy multiple copies of her single, offering prizes for those who buy the most, which is yeah, kind of pathetic. To get an idea of how dismal her stats are, “Born This Way” (the single) was, “the fastest-selling single in the history of the iTunes” (MTV.com) and got 448,000 sales after only 3 days (Billboard). “Applause” may clear only 200,000 — 225,000 after a whole week. Roar is estimated to hit 450,000 (Billboard).
So what the hell happened? After she had to cancel her tour was Gaga gone too long? Now that she’s back is she more overexposed than ever? Are people annoyed with her latest campaigns and publicity attempts? Do they simply prefer Katy Perry?
Tell us what you think. I’ve got my own theories and I’m curious to hear yours.