Once Carrie Underwood used up the last of American Idol’s fame juice to make herself a bonafide country star, she decided (read: her record label decided) it was time for her to slim down a little. Nevermind that she was never fat or anything close to it, but being in the public eye means gettin’ skinny, so Carrie hopped on a treadmill and went on a diet and now she’s super fit and beautiful – though again, she was beautiful before, anyway.
So successful was her slimdown that apparently Dick’s Sporting Goods (????) decided it’d be great to pair up with Carrie so she could design her own line of activewear called CALIA.
“It has been such a rewarding experience working with Dick’s Sporting Goods on all aspects of the design process for CALIA, from choosing fabrics to making sure the look, feel and fit is right for active women,” Underwood shared of the venture. “The inspiration for this line came from my desire to have clothes that seamlessly take me from workouts, to errands, to rehearsals and beyond.”
“As someone who is passionate about health and fitness, I’m excited to offer women a wardrobe that will move with them and encourage them to stay the path of leading an active lifestyle.”
I’m not really down with celebrity endorsements most of the time, but I think Carrie Underwood is adorable and that picture is tricking me into experiencing visions of glowing health and wellness and making me want to hit up Dick’s Sporting Goods. Sigh!