Here is some news that tickled me, and I’m not sure why: Maroon 5 frontman Adam Levine has started his own record label!

I finally watched an episode of The Voice recently, and while I deeply enjoyed it, I still think Levine is a total turd. He’s snarky, smarmy, brittle, and even a bit of a bully.

I also think he’s very talented at recognizing talent—all the Voice coaches are, in fact—and if Levine wanted to, he could absolutely be the next Simon Cowell. Have at it, Levine.

Here’s the part that really curls my hair: guess which “artist” was the first to sign to the new label!

MATTHEW MORRISON.

That’s right: Glee‘s own Will Schuester is the first megastar on Levine’s label! E! Online has more from Matty Fresh:

“I am excited to be working on my next album with such an incredible singer, writer and producer as Adam Levine,” the Glee star said in a statement. “Adam and I share the same vision as we begin working on my record together.”

This shouldn’t've given me the screaming giggles—Morrison is talented and charismatic or whatever—but it did. Who will Levine sign next? Patrick Wilson? Michael C. Hall? I mean, reeeeeaaaally.

(Image via Idolator.)

the VMA’s. one day a year when MTV pretends to still care about music. I’m drawing a line in the sand. f—ck you VMA’s.

I’ll admit that Adam Levine‘s tendency to mouth off—here, there, on Twitter, anywhere!—actually makes me like him a little more. But I’m not altogether sure that it’s a wise move to willfully get yourself blacklisted by MTV, seeing as you’re now a Career Music Judge, Mr. Adam Levine.

Unrelated: who’s thrilled about the return of The Sing-Off?! (That’s the show Adam Levine is not on.)

I’ve always liked Maroon 5 a little bit, like I bought their first album when it came out because I dug “She Will Be Loved” (and I won’t pretend that I didn’t clap with joy and sing along enthusiastically when that song came on in the car a few weeks ago), so I guess I’ve always liked Adam Levine a little bit too. But then The Voice happened, and now I LOVE him. I still only listen to that one song, but I think Adam seems like a neat guy. And then he delivered this point of view on the paparazzi, and now I love him even more:

“It is a two-way street, and it is a two-way street in the (way) that you look at it. People want to be famous for some reason, for me, I wanted to be a successful singer, it had less to do with fame. If you’re going to be on television, if you’re going to be a singer, if you’re going to be an actor, there’s gonna be a lot of this that comes with it.

“A lot of people that start hating it, and when it starts consuming them and owning them, (most of the time) they brought it on themselves, sometimes that’s not the case, but to complain about it so passionately is irresponsible because there’s a lot of people with real problems. It’s nothing more than a pain in the ass. They don’t bother me, they don’t stalk me, they don’t stay outside of my house or anything.”

A-f’ing-men, Adam.  Amen.  I know that a lot of times the paparazzi can seem a little annoying and creepy, and of course stalking is never ok, but when people sign on to, oh, I don’t know, star in one of the biggest franchises in preteen girls’ hearts and then when they get hounded for interviews or photographs liken it to rape, that’s a little much for me. It’s not a secret how the media treats celebrities. It’s not a surprise.

On a lighter note, have you heard Maroon 5 do “Pure Imagination”? Perfection.

And in a completely unsurprising move, they performed it on the latest Voice episode. Which is kind of what I want to talk about. Is anyone actually watching this show? Seriously, I think I know one person who’s addicted to it. And I don’t even really “know” them, I just happened to hear them talking about how much they loooove it one day in passing. I mean, I don’t even see Facebook discussions about this show. I think that’s the true telling of something’s popularity these days, doesn’t it?

I know that the concept of Adam Levine and Christina Aguilera teaming up would have been super hot in 2002 or so, but time goes by and things change and apparently, so do careers.

Do you guys (if any of you are, you know, watching it) think it’s going to be a one-and-done type thing, maybe kind of like the song that Adam and Christina performed, or do you think it’s here to stay?

At a recent concert, Adam Levine had some company onstage while he performed gag-inducing song, Wake Up Call. The unknown woman, who sort of meandered out onto the stage at the :52 mark, entered the stage casually and strolled right off after making her debut. The band didn’t even miss a beat, no pun intended.

Bizarre. Where was security? How do these things happen? Was it Jessica Simpson??

So I got an email this morning from the fabulous Jenna over at PantyLine Press informing me that Maroon 5′s Adam Levine and Cameron Diaz are apparently a couple. Actually, she emailed me because she’d been researching Adam’s past girlfriends and had come across this photo of his ex Sophie Monk, with my hottie crush Matt Felker in the background. “Isn’t that your honey?” she asked. Ha. I love how the whole world knows about my random crushes. But, for the record, that’s all in the past! Matt is amazing and smart and gorgeous and I adore him, but in a strictly platonic sense these days! That said, I’m always happy to see a photo of him. ;)

Anyway, apparently model Paul Sculfor is a thing of the past, because a witness caught Adam and Cammie on a lunch date at Chateau Marmont. Chateau Marmont! How original! Because everything that happens at Chateau Marmont stays at Chateau Marmont, and that place has absolutely no record of leaking everything that happens there to the press. Oh, wait. Except that’s not true at all. Actually, the Chateau used to be a place where celebrities could go and have things keep quiet, but that all changed somewhere around the time that Lindsay Lohan was living there and Jen Aniston and John Mayer were sucking face all over the place. Time to find a new secret hideaway, celebs!