Remember this issue of Cosmo with Miley Cyrus on the cover?
Well, apparently Miley has trouble selling it because over the past weekend I had to endure virtually a tweet a minute from her, urging her fans to go out there and put Cosmo on top of the other magazines that are on display at various news stands across the country.
Worse yet, she encouraged her minions to take a photo of their, er, work, and post it on Twitter, and as a reward, Miley re-twitted the images. She even started a hash-tag trend (#MileyCosmo, if you care). Kind of an elaborate scheme, right? Wait till you hear the rest.
Some of her fans got reprimanded for this guerrilla type of marketing, and got kicked out. Miley’s reaction was unflinching. She tweeted her fans to explain that Miley sent them:
First of all, dear Miley, your entrepreneurial spirit is admirable, but people are not squares. They are regular folks doing regular jobs, and for the most part, they are trying to get through a day of scanning shampoo bar-codes and asking people if they found everything okay without having to deal with a bunch of erratic kids messing up the store’s magazine shelves, and certainly without being insulted by random celebrities.
Secondly, this incident makes me think once again about the power famous people possess over the mass public. If Miley Cyrus can single-handedly form an army of fans to work for her for free, she could easily convince them to jump off a bridge. Or, you know, to do something that really matters – like saving the environment, or at least to be nice to one another.