Today's Evil Beet Gossip

Rooney Mara Books Calvin Klein Campaign

rooney mara

Since we’re sharing news of fragrance campaigns, Rooney Mara has become the face of Calvin Klein’s new scent, ‘Downtown’. Calvin Klein just reminds me of CKOne and CKBe and therefore the brand has lost its cool factor but who knows, maybe the Girl with the Dragon Tattoo can bring it back!

From WWD again:

The fragrance campaign will feature print ads as well a commercial from Mara’s Girl With the Dragon Tattoo director David Fincher.

Mara said in a statement: “I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances. It’s an honor to be part of a brand with such a legacy of breakthrough advertising.”

A legacy of breakthrough advertising? You’ve already got the job, girl – no need to lay it on so thick. Also, why is David Fincher going to direct? Seems like a weird combo, but he’s pretty solid, so that could be a good sign.

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