Above is the first image for Beyoncé‘s upcoming campaign for H&M from the ‘Beyoncé as Mrs Carter in H&M’ collection. That’s right, Beyoncé is taking over the world. She’s got a new tour, new (sorta shitty) music and now a new fashion campaign. What can’t she do? Seriously, is there something she can’t do? Because I’d like to see it. She’s only starting her comeback and even as a massive Bey fan, I’m feeling overloaded already.
Anyway, she’s recorded a new track for the “epic fantasy”-themed campaign (whatever that means) entitled ‘Standing on the Sun’. It’ll appear in TV adverts and will hit the Internet in May. Beyoncé will also appear in H&M billboards and print ads so you won’t be able to shit without her face staring back at you from somewhere.
Here’s her statement:
“I’ve always liked H&M’s focus on fun and affordable fashion,” Beyoncé said. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.
“It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
I think I’m not artsy-fartsy enough to be so deeply into fashion that I can get its “concepts”. The only concept I have of clothes is “I like this” or “That looks like shit” – that’s enough for me. Good for Beyoncé, though. She’ll have Blue Ivy‘s Harvard fund filled up in no time.