Beyoncé is gearing up for her big comeback after giving birth to the second coming, and plenty of changes are afoot. She’s shed some pounds, gone platinum blonde for her upcoming tour and to complete the package, Beyoncé has now released new music… which sounds absolutely nothing like Beyoncé music.
I’m a big fan of Queen Bey’s, musically speaking – she makes some really great pop/hip hop crossover tracks that are catchy, fun to listen and sing along do and generally send a decent enough message to young girls (not that she exists to be a role model, but you know what I mean). But somehow, hearing her sing lyrics like “don’t get it twisted, this my shit/bow down bitches” just seems disingenuous and doesn’t ring true at all. Sure, some people will argue that this is Jay-Z‘s influence on her sound, to which I say: Really? They’ve been together since 2006, so no dice on that one.
The whole thing about Beyoncé is that she’s always been – in my opinion, anyway – rather effortlessly cool. She’s smart, modern and won’t be told what to do in any sense, and I think most of her fans admire that about her. This just seems… incredibly try-hard and kind of makes me cringe. I should mention that the clip is apparently a mash up of two new tracks from her upcoming album. I’ll say this – if it’s a taste of what the entire album’s going to be like, I’ll be pretty disappointed.