Taylor Swift can sell albums but she can’t sell magazines. Magazines with Taylor Swift on the cover don’t move off the shelves compared to other celebrities. For example, Lady Gaga sold 602,000 copies of Vogue, whereas Ms. Swift’s cover only moved 329,371. We should point out though, as does The Gloss, that Gaga covered the September issue, Vogue’s most popular issue of the year. Also, Gaga’s fan base is probably a lot bigger; she has the most followers on Twitter, heads and shoulders above other celebs.
However…Adele‘s Vogue cover sold 410,343, still beating Swift by a significant amount.
And even more embarrassing, her Glamour cover (443,000 copies) was beaten by Lauren Conrad (500,000)! Lauren Conrad, seriously? Who are these people who care about Lauren Conrad? And here’s another little scoop:
She had already been booked for Cosmopolitan’s December cover when Joanna Coles came on as editor in chief of the sex-and-makeup monthly. Swift flopped, with the issue the weakest in a year that underperformed overall — she sold a little over a million copies, or 20 percent below the six-month average that ended in December 2012. Swift was even outsold by actress Zooey Deschanel, who took the dubious honor of having the year’s second-worst seller.
In all fairness, Cosmopolitan sucks.
So what’s the…issue here? (SEE WHAT I DID THERE, WOW!) Why isn’t her image selling? Are people, specifically women, sick of Taylor Swift? Do her fans not buy magazines? Are her interviews not interesting enough to read? Is it just too much Taylor?