I’m going to be straight with you here: Gwyneth Paltrow did this big long GOOP newsletter about the holidays, specifically about gifts. And she named all this stupid shit that she thinks would be nice to receive, and I’m sure it would be fun to go through all of her Goopy gifts, but I just don’t have the heart for it. Like, ok, here’s one of the items on her wishlist:
See? It’s a big stupid horn that you put your stupid iPhone in so you can listen to your music or whatever. It costs over $1,000. I just can’t go through all that.
But what I can do is share with you Gwyneth’s very special tips:
Timing is everything. Give something that is relevant right now: When a friend has a Christmas party, bring her breakfast for the next morning: a pretty tray, a loaf of good bread, some homemade butter and jam.
When in doubt, keep it practical: A beautiful roll of baker’s twine and some homemade vanilla for a baker, a box of hand-dipped beeswax tapers or some fleur de sel in a pretty container for your weekend hostess.
Add a personal flourish to make your gift extra special: Give a vintage ironstone teapot filled with slips of paper listing all the reasons you love the recipient.
Don’t get hung up on the idea that your gift has to be expensive to be memorable: Fold 1,000 paper cranes for a friend who needs a wish, or give a brooch from your collection to someone who’s admired it.
And when you need a super-amazing gift, start a collection: Collect all the editions of a friend’s favorite book and give one every time there’s an occasion, or start a collection of cocktail shakers for your favorite martini making guy.
Think outside the box (literally): Don’t skimp on the wrapping. I always keep a stash of pretty paper and boxes, beautiful ribbon and add-ons like vintage letters and postcards so my gifts are beautiful inside and out.
So there you go, friends. Heed all of Gwyneth’s very special advice. Make some jam. Get some baker’s twine. And if you’re broke, just sit your ass down and make 1,000 paper cranes. No big deal. It’s the holidays!