Today's Evil Beet Gossip

Love It or Leave It: Kristen Stewart’s First Balenciaga Ad

A photo of Kristen Stewart

Back in March, we heard that Kristen Stewart had been named the face of Balenciaga perfume. And now, four whole months later, we finally have Kristen’s very first ad.

And man, what a disappointment.

It’s not that Kristen’s not pretty, because she definitely is. It’s just that she looks weird and dead inside and kind of greasy and possibly possessed. It’s not subtle or sultry or smoldering or pensive. It’s nothing.

But, lucky for us, Kristen did an interview about the ad campaign in which she explains what’s happening in the photo. Hint: it’s not an ad, it’s art.

On the perfume: “There is something natural about it,” explained Stewart. “It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’?”

On the art of it all: “Even though, yes, it’s an ad and we’re selling a fragrance — I don’t want to sound pretentious — but I want to be part of this art project,” she said. “I want to be around Nicolas [Ghesquière, Balenciaga designer] when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress.”

On her pose in the ad: “I think that’s kind of perfect for this particular ad. Usually, a fragrance ad would definitely be like,” said Stewart, striking an exaggerated, sexy lounge pose on the couch. “When I first stood there, I was like, ‘OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that?’ And they were like, ‘Just be comfortable.’?”

So that photo up there is Kristen “just being comfortable.” That’s odd. I mean, I know that Kristen suffers from chronic bitchface, but so do I, and when I’m “just being comfortable,” I’m pretty sure I still look like I have a soul.

But what do you guys think?

8 CommentsLeave a comment

  • LOL it looks like they just pasted her image in the picture.

    She couldn’t look more out of place if they tried. Her dress color doesn’t match ANYTHING in the photo.

    Orange is probably the worst shade for her too. (Royal blue looks like crap on her.)

    She’s as visually exciting as a taupe wall. I don’t think she’s the least bit pretty either.

    Every time I see Kristen, and I’ve probably written this now 10 times, I want to give her a nice sammich, put her in jammmies, and tuck her in bed. She always reminds me of a very-tired 10 year old. In need of a bath.

  • I love her and “nice stems” but she looks like a fucken veal. God like lift or eat something.
    But I do fucken love her and I respect she’s going w/ her gut.
    Balenciaga is always amazing

  • She’s got a bit of a pig-face going on here … It’s bland and it’s not even pretty bland (although I do think she can do “pretty and bland”, but this picture is the opposite of flattering…)!

  • Artsy Fartsy crap is what I call it. But I guess the damage was minimal. I wasn’t going to buy their product BEFORE I saw this awful picture either.

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