Today's Evil Beet Gossip

Usher releases new song exclusively in… boxes of Cheerios at Wal-Mart


I know things are getting a little seedy in the music world because people aren’t wanting to pay for music and we’re all just downloading everything, but it seems like times are really getting desperate for Usher, who released a new song exclusively in boxes of Honey Nut Cheerios sold at Wal-Mart. LOL, okay.

From Billboard:

A new song by Usher will be the prize at the bottom of select cereal boxes. Starting Tuesday, a exclusive single will be available for download with specially-marked Honey Nut Cheerios packages purchased at Walmart stores across the country.

The track is called “Clueless” and comes amidst a prolonged wait for the singer’s new album, UR.

Well, that’s… awesome for him, I guess? Frankly, I’d toss the music and just eat all the Honey Nut Cheerios. They’re so, so good – I haven’t had them in years!

What do you think is happening here? Is releasing a song in a box of cereal a smart marketing move or the sign of a career in decline? Something tells me it’s the latter…

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4 CommentsLeave a comment

  • It’s so sad. A few years in my home country a singer released her new album exclusively at Lidl (a discount supermarket chain, like WalMart but without abusive employer practices) and she was mocked mercilessly.

    • I miss Lidl so very much. They had bomb croissants for like, 30p (though Morrisons is doing them 5 for £1 now). Anyway, this is sadder than when Nadine Coyle released her entire album as a Tesco exclusive!