Today's Evil Beet Gossip

Ivanka Trump Kills Stuff

Ivanka Trump Stuff Magazine

Here’s Ivanka Trump, celebrating her cover of Stuff magazine, the poor man’s alternative to Maxim. She’s on the cover of the fall fashion issue. The event was held at Trump Tower, and Donald was there with her on the carpet, as he’s certainly not one to pass up an opportunity to use his daughter’s sex appeal to further his own fame.

This is nice and all, but I love that this is happening as Stuff magazine is probably folding. From the Hollywood Reporter:

The future owners of Dennis Publishing’s men’s titles plan to fold Stuff as a standalone magazine in the fall and make it a section in flagship Maxim, sources told Mediaweek. No word on the fate of Stuff’s staffers.

The news hardly comes as a shock; it was widely expected Stuff would take a different form after it was sold, along with Dennis Publishing’s other U.S. men’s titles, to private equity firm Quadrangle Group, in a $240-plus million deal. Alpha Media Group, the new name for Dennis Publishing’s men’s titles, is expected to close on the deal as early as next week.

Dennis launched Stuff as a smaller-circ, shopping-focused title, to block Emap’s FHM from gaining ground on Maxim by offering advertisers a lower-cost alternative to Maxim. But Stuff has teetered between the red and black, and FHM folded late last year, leading some to question Stuff’s reason for being.

First you killed The Apprentice, Ivanka, and now Stuff magazine? What are you going to destroy next? Hm, maybe you should spend more time around Paris Hilton …

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1 CommentLeave a comment

  • wow! those photos of her are great! How did she suddenly get oval-faced from that ultra round face she used to have? Anyone?