Beyoncé‘s getting a lot of mileage out of her pregnancy rumors, because why not? She’s a smart woman. She knows it’s best to have people talking and not confirm or deny anything right away, because it’s all good publicity.
She was straight-up confronted about it by Savannah Guthrie on The Today Show. Here’s how it went down (via Huffington Post):
GUTHRIE: I would be remiss if I didn’t give you a chance to dispel any rumors about whether you’re expecting.
BEYONCE (laughing): What kind of rumor? What? Huh? Huh? I don’t know what you’re talking about.
Beyoncé was our first choice for this campaign and we were delighted when she said yes. Our purpose has always been to portray Beyoncé as the strong and beautiful woman she is. It has been a good working process and a close cooperation. Both parties are happy with the images.
Looks like Bey got her way, because she’s looking curvy and gorgeous in the ads: