Beyoncé stars in a new mini music video/commercial for
Beyoncé H&M. H&M and Beyoncé teamed up to make this pretentious as hell video to promote their new “Beyoncé As Mrs. Carter In H&M” line.
I normally don’t have a problem with Beyoncé — I don’t even care about her most of the time — but this commercial made my eyes roll so hard I got a headache. She’s frolicking on the beach, mostly in slow motion, singing, eye f-cking the camera. It’s only 1 minute and 30 seconds but I couldn’t get through it. I think I’m just on Beyoncé overload. H&M describes the line as, “an epic fantasy, with glamour, drama and also a sense of humor.” Please, tell me where the sense of humor is, because I really don’t see it, at least not intentionally.
I think I’m just suffering from Beyoncé overload. Can she please just take a break on her private island for a while?