You don’t have to be a fan of the makeup wearing band Kiss to know and kind of love at least one of their songs. Rock and Roll all Nite goes especially hard. And the band has a hysterical history of selling anything with their name on it. Like coffins and toasters. But that’s all gone now.
KISS has sold the rights to their entire music catalog including publishing and master recordings, name, logo, image and likeness to Swedish company Pophouse Entertainment for $300 million, Fortune reported.
KISS icon Gene Simmons told the business publication that after touring for 50 years, “KISS the touring band is over.”
“What Pophouse will do with our images, our music and our personas is unlike anything anyone has ever seen,” Simmons told Fortune in an interview.
The plan is to make the band into Avatars and tour like the company did with ABBA, but there’s no time line on when that will happen.
Fans got a preview of the KISS avatars last year during the band’s final concert of the End of the Road farewell tour at Madison Square Garden when large digital versions of the band members were projected on the video screens and stage during “God Gave Rock and Roll to You II.”