Today's Evil Beet Gossip

Justin Bieber deodorant? Okay.

So Just Bieber has been getting more and more into natural products, especially after marrying Hailey, who is also way into healthy and clean beauty care.  So in the world of bieber, the natural progression is to put out your own line of products!

okay, not a full line, but it seems Biebs will be releasing a deoderant with Schmidts Natural’s. A line of vegan, cruelty-free, all plant-based product company.   The line will be called Here + Now.

“The time was right to make something happen and bring to life an exclusive product collaboration that will bring new fans into the naturals category,” Schmidt’s CEO and co-founder Michael Cammarata told PEOPLE. “If Justin can make the switch from conventional to natural, it’s a choice that’s open to everyone.”



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ready for Here + Now… new collab coming this Fall with @schmidtsnaturals

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