Today's Evil Beet Gossip

Beyonce trademarks Blue Ivy Carter”

Beyonce and Jay Z are nothing if not cunning business people.  And they know the importance of roping off a name for exclusive rights.

Beyonce with Blue Ivy in Paris

Which is why the Knowles-Carters recently trademarked “Blue Ivy Carter”.  The name of their gorgeous 4 year old daughter.

The move was apparently step one in getting Ivy set up for her own brand line.  Though the application covers everything from beauty products to ‘baby teething rings’.  So it could really go in any direction.  

Seriously, the paperwork – which is publicly available to view on the United States Patent and Trademark Office database, also lists key chains, DVDs, CDs, baby carriages, bags, books and even playing cards and ‘live musical performances’.

Now I’m curious how the Kardashian-West’s will react since they also just started making their baby pay her way with the new Yeezy kids line.