Did anyone watch the YouTube Awards last night? They weren’t all that widely promoted online (I don’t think so, anyway) and I wouldn’t have even known they were on if it weren’t for people talking about what a hot mess they were on Twitter. And indeed, they were DEFINITELY a hot mess. While some big stars did take part in the event, it all seemed off-kilter and not quite right. Plus, you know an event is fucking bizarre when Lady GaGa is the most normal thing about it.
Some prizes were given out, of course (it is an awards show, after all); Eminem took Artist of the Year (HOW?), Macklemore and Ryan Lewis were named the YouTube Breakthroughs and Taylor Swift grabbed the YouTube Phenomenon award for ‘I Knew You Were Trouble’. All in all, it was pretty underwhelming and totally unnecessary. Plus, a large part of it was scripted by Lena Dunham, who makes me want to jump from the roof of a very tall building and also explains a lot of why it was such a bizarre night.
Check out some red carpet photos from the YouTube Awards arrivals below. Did you watch the stream? Is it just another bullshit ceremony? (Yes.)