Today's Evil Beet Gossip

Here’s One Direction’s New Perfume Ad

Want to smell like One Direction – or rather, like a lady that a member of One Direction would like to stick it in? Here’s your chance! The boyband are coming out with their first fragrance, called One Moment. They’ve also released an ad for it which features the boys sniffing flowers and open bottles, holding fruit and being generally corny but sort of hilarious, as well.

One Moment went on sale at Harrods over the weekend, and pre-orders were so numerous that there’s now a waiting list to get a hold of one of the £21 (approximately $30) bottles. Apparently, only four samples of it were sent out to journalists prior to its release, as well. All of this for a celebrity perfume? Seems a bit much.

That being said, if any publicists would like to send me a bottle to “test” and then immediately sell on eBay, please do!