Today's Evil Beet Gossip

Lindsay’s Trying to Quit Smoking, Ariva’s Got Some Marketing Superstars

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Props to quit-smoking lozenge Ariva, who first managed to land a Paris Hilton-related item in Page Six and now scored Lohan with their product. Now that’s a good PR agency. Someone give those kids an award. Or get them to work for me.

Lindsay Lohan isn’t quite ready to quit smoking — she’s just getting sneaky about it!

TMZ caught La Smokehan at Koi, proudly displaying a box of Ariva lozenges on the dashboard of her ride. At first glance, they look like something to help someone quit smoking, but the mint flavored product is actually “dissolvable tobacco.”

I mean, really, who keeps their anti-smoking lozenges on their dashboard? You better believe she was paid to have them there.

But if you are trying to quit smoking, Linds, way to go.

Nobody’s Watching Late-Night TV

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The strike is having a huge impact on late-night talk shows.

Jay Leno audience: down 40% from last year
Conan audience: down 36% from last year
Daily Show audience: down 29% from last year
Colbert audience: down 33%
Letterman: down 21%
Kimmel: down 14%

That suuuuuuuuuucks.

What are you people doing instead? Socializing? Reading? Banging your husbands? What could possibly be more interesting than TV???