17That Michael Jackson Film Didn’t Do As Well As They’d Hoped … So Now It’s Not a Limited Release Anymore
I think execs over at Sony kind of screwed themselves by spending months acting like it would be impossible to get tickets to This Is It, the Michael Jackson concert flick. They were trying to create buzz, but it seems like fans really believed them, and didn’t even bother trying. The film brought in just $20.7 million over the Halloween weekend, much less than Sony expected. They’ve realized their mistake, and now they’re trying to make it clear to audiences that they can, in fact, get tickets — and that the flick will be airing in theaters for longer than the originally stated two weeks. It’ll be in theaters up through Thanksgiving — and probably longer, if you want my guess. Says the studio in a press release:
In just 5 days, Michael Jackson’s THIS IS IT has become the highest grossing concert film of all time and we are elated by the response to this special film by fans, critics and moviegoers from all over the world. With this kind of global response, it’s clear that the motion picture deserves an extended run and we are going to do everything we can to make the film available to everyone who wants to see Michael Jackson’s THIS IS IT on the big screen.
It’s interesting to look at this from a marketing perspective. Obviously the goal was to drum up crazy buzz for the film by treating it like a very exclusive engagement. It doesn’t necessarily sound like a bad idea — and it’s a marketing strategy that’s worked many times before — but in this case it just totally backfired. Why? Thoughts?
November 2, 2009 at 9:02 pm by Evil Beet
Michael Jackson’s live concert movie ‘This is It’ was originally scheduled to run for two weeks only, but the box office has given its producers $101 million little reasons to run the show longer. (Gee, didn’t see that one coming.) The movie will now run through Thanksgiving and is the first in what is expected to be a long, looooong, looooooooong line of products and productions designed to make money off the MJ estate.
Two thirds of the gross came from world wide audiences, proving that even postmortem, Jackson is still a bigger draw overseas than he is here in the U.S.
Japan, the U.K. and Germany led the list of countries who paid big bucks to see the flick.
November 1, 2009 at 11:41 am by Kelly
As expected, last night turned out a huge amount of celebs attending the This Is It L.A. premiere. (Lionel Richie actually attended the premiere in Japan, but who can resist a picture like that?)
I know Michael Jackson’s premature and unexpected death was tragic, but is there anything more tragic than Paris Hilton’s Paula Abdul’s cleavage? I’ll just answer my own question: Yes. The status of Jennifer Love Hewitt and Jamie Kennedy’s relationship is the most tragic as evidenced by last night’s body language.
Also there: Adam Lambert, Ashley Tisdale, Macy Gray, Mickey Rooney (can never look at him and his wife without thinking of their Garden State Life Insurance commercials), Anne Heche, Mario Lopez, Nia Long, and Will Smith.
October 28, 2009 at 8:18 am by Wendie
Stream videos at UstreamMichael Jackson’s This Is It movie premieres today in L.A. at the Nokia Theater and will be available in theaters nationwide tomorrow. It’s only available for two weeks so make sure you catch it!
Today’s event will be live streamed starting at 4:30 PDT so you can see everything as it happens. Read the deets below for information on where you need to be to view the webcast:
CULVER CITY, Calif., October 26, 2009 – When Michael Jackson’s THIS IS IT makes its worldwide premiere from Los Angeles tomorrow, Tuesday, October 27, viewers around the world will have a chance to join in during the live webcast of the event, which will take place at Nokia Theatre L.A. LIVE in downtown Los Angeles, beginning at 4:30 p.m. PDT.
The live webcast can be seen on www.ThisIsIt-Movie.com and www.crackle.com. Viewers can interact by commenting and discussing on these pages during the live coverage. The webcast will be streamed in the U.S. and around the world. In the U.S., the webcast will be hosted by radio personalities Big Boy and Luscious Liz, and five international hosts will webcast to their regions.
Columbia Pictures’ partner on the live webcast is UStream.tv, the internet’s premiere live video platform. UStream.tv, which also webcast Michael Jackson’s memorial service to four million people, reaches 40 million viewers per month and is the premier live video site for talent. Premiere Entertainment will produce the webcast for Ustream.tv and Sony Pictures.
Michael Jackson’s THIS IS IT, to be released on October 28th, will offer Jackson fans and music lovers worldwide a rare, behind-the-scenes look at the performer as he developed, created and rehearsed for his sold-out concerts that would have taken place beginning this past summer in London’s O2 Arena. Covering the months from March through June, 2009, the film is produced with the full support of the Estate of Michael Jackson and drawn from more than 120 hours of behind-the-scenes footage, featuring Jackson rehearsing numerous songs for the show. Audiences will be given a privileged and private look at Jackson as he has never been seen before. In raw and candid detail, Michael Jackson’s THIS IS IT is the last documentation of Michael Jackson in action, capturing the singer, dancer, filmmaker, architect, creative genius, and great artist at work as he and his collaborators move toward their goals of London, the O2 arena, and history. Kenny Ortega, who was both Michael Jackson’s creative partner and the director of the stage show, is also directing the film, which is being produced by Randy Phillips, Kenny Ortega and Paul Gongaware. Executive producers are John Branca and John McClain.
October 27, 2009 at 5:16 am by Wendie
Yesterday, TMZ announced that Michael Jackson’s mother Katherine will not inherit her son’s estate, but instead it will go to the people who probably deserve it the most: his three children. Well, mostly.
The plan that was originally drawn up was this: 40% goes to Katherine, 40% goes to the kids, and 20% goes to charity. However, the trustees of the estate get final ruling on how much of that 40% Katherine’s going to get and after she passes on, the kids get the rest of it. Seems OK.
One thing I don’t understand is this: Why does Katherine get any of it? While Michael was supporting her for the last many years of his life, now that she has taken on three children to raise for him, shouldn’t she get a standard percentage for that (like she already is) and nothing else? Wouldn’t it be best for the kids to have as much of that money as possible, and what exactly does an elderly woman need all that dough for?
October 12, 2009 at 9:30 am by Molls
Hey guys! Guess what just hit the Internet 17 minutes ago? This new MJ song, “This Is It,” and now we have it here on Evil Beet. We’re prompt like that. It’s a good song. But, ya know, this dude could sing the Alcoholics Anonymous meeting schedule and Lindsay Lohan would be hanging on every note. He was just such a phenomenal talent. It’s something I’ve always maintained and still maintain: setting aside the events of his personal life, this is one of the greatest musical talents of our history.