Blake Lively has been teasing us with her new lifestyle website, Preserve, for a while now, but it’s finally here! The site had a quiet launch yesterday and looks so… cowboy. (I suppose that explains the Vogue feature!) It’s all very dark and makes me want to grab a Marlboro while I sip a cup of strong black coffee and look out over a prairie, but I doubt Blake would approve of smoking.
So far, there seems to be pieces on baby back ribs, the importance of bartenders (called “barmen”, of course), something called “Sex on Sundaes” that I daren’t click on, features on artisans and an editor’s letter from Blake herself. Here’s that joyous piece of writing in its entirety:
Sitting down to write this editor’s letter has been the hardest thing I’ve done yet on my Preserve journey. I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat.
I am hungry, though… not just for enchiladas. I’m hungry for experience.
I’m comfortable with the knowledge that I’m not a teacher, but rather, a student. I don’t do any one thing perfectly. I do a lot of things though. Some well, some not-so-well.
I’ve been fortunate enough to travel. I’ve been all over the world and all over this country. There’s so much life teeming out of every pocket of this nation. There are people creating magic with their bare hands. Creating things which land at that amazing intersection between art and function.
I’ve found that when approached with a curious spirit, people are kind, they’re generous, they answer, if asked. They’ll often open their doors and hearts and let you in. Because people with wisdom have stories to tell, and want them heard.
Everyone has a story to tell. This idea is the cornerstone of Preserve.
So here at Preserve there are people, stories, essays, videos and goods which hopefully inspire your home, your style and your tongue. There’s expensive stuff. Inexpensive stuff. And everything in between. But their value, is up to you. We may romanticize it, calling it treasure. What we’re really saying is, we see worth on every level.
The function of Preserve is part magazine, part e-commerce hub, part philanthropic endeavor and above all, a place to showcase the power of imagination, ingenuity, quality, and above all, people.
Preserve is a creative space. A space which honors both tradition and innovation — a space which honors the future, while having a love affair with the past…
As for how we operate, we haven’t looked at Preserve as a new website, but rather as a new street. A sort of greatest hits of “Main Street, USA”. While the whole world races to keep up with technology, we tighten our laces, join the race, but our end goal is to preserve what’s already there.
A pretty lofty goal, a pretty lofty statement, but a group of determined hearts behind it.
As I wrap up, I have to recognize who Preserve really is now, before we’ve met you. “Preserve” isn’t me. It’s a handful of the most dedicated, soulful, wise, patient people I’ve ever had the honor of working alongside. People who’ve filled the pages of this site with a force of passion, talent and integrity. I’m grateful for our countless late nights building a home out of pixels, light and imagination.
We have a true team at Preserve, one that I acknowledge and thank my lucky stars for more often than I tell them. Although we may be tight knit, there will be no one more influential to the direction of Preserve, than you.
We’ve created this space to multiply our experiences. So Preserve.us isn’t just the U.S. It’s all of us.
Dear Christ, this really is Goop 2.0, isn’t it?
Have you checked it out? Will you? Will it rival Goop? Will it fail? Are baby back ribs really delicious? So many questions, so little time.
July 22, 2014 at 5:00 am by Jennifer
So… I think Blake Lively is still making movies? Maybe? I’m sure she is, but it seems like she’s not really been doing much but being married to Ryan Reynolds… and being put on the cover of Vogue, of course. Oh wait, and she’s starting a lifestyle company! She’s bagged her second cover and the photos are out (as is the interview). I’m not really sure about the country theme, but let’s go with it. Enjoy!
July 18, 2014 at 2:00 pm by Jennifer
Welcome again to Best and Worst Celebrity Looks of the Week in which we point out who looked great, bad, and most WTF. Last week Amanda Seyfried won my pick for best dressed. Who will get it this week? Did Christina Applegate do something to her lips/face or is it just unfortunate makeup? And how many wacky outfits did we post of Gaga‘s?
Remember to have your picks ready at the end for the BEST, WORST, and most WTF outfits/looks.
December 13, 2013 at 4:30 am by Catherine St. Ives
Anne Hathaway actually blew me away with her punk transformation for the Costume Institute Gala for the “PUNK: Chaos to Couture” exhibition at the Metropolitan Museum (or Met Gala for short). Doesn’t she look great as a blonde? Every year celebs dress to the hilt for the event for whatever the theme is. This year, it’s punk. So keep that in mind when looking at these photos — these looks are supposed to be crazy and over the top.
BEST: Anne Hathaway, January Jones, Sienna Miller
WORST: Almost everyone else, but especially Kerry Washington, Gwyneth Paltrow, and Kim Kardashian and honestly there were so many more I couldn’t even deal with.
PLEASANTLY SURPRISED BY: Miley Cyrus and Anne Hathaway
Check it out!
May 7, 2013 at 4:30 am by Catherine St. Ives
Blake Lively made her name on Gossip Girl, but reports have been swirling that she wants nothing more to do with the show and even turned down the offer to appear in the upcoming film adaptation. Turns out, that’s a load of bullshit because she didn’t even know a Gossip Girl movie was happening. Take that, dummies!
“Blake Lively Reportedly ‘Desperate’ To Avoid Gossip Girl Movie — Her Costars Are Not Happy!” scream a headline from RadarOnline, which picked up a story from its sister outlet Star.
According to the webloid, “Lively’s fame may be attributed to her breakout role as Serena Van Der Woodsen on ‘Gossip Girl,’ but that doesn’t mean she believes that she owes her cast mates, or the hit show’s creators anything!”
The blog goes on to regurgitate that “the beautiful blonde’s former cast mates are ‘infuriated’ that the 25-year-old doesn’t want to sign on for a movie based on the television show, which ended last year.”
A so-called “source” says, “She’s being pressured on all sides to sign on, but she thinks it’s a terrible idea and is desperate to avoid the project.”
Wow, this story is nearly as dramatic as an episode of “Gossip Girl” — and even more fictitious.
Lively rep tells us the actress “was unaware there was even a ‘Gossip Girl’ movie” for her to supposedly avoid doing, and that the entire story is untrue.
Ah, the press – gotta love it. I’ve never watched Gossip Girl because I’m terrible at actively watching any TV show save for a select few, so I have no feelings either way about whether or not they make a movie. But Blake Lively might as well get on board – it’s not like she has anything else to do with her time besides being Ryan Reynolds‘ wife. And yes, that’s sarcasm.
April 5, 2013 at 12:30 pm by Jennifer
Because it sure looks like a baby bump, Blake Lively.
This is Blake Lively, arriving (or leaving, I don’t know) at an airport with husband Ryan Reynolds (not pictured). And I don’t know about you guys, but either that’s a baby bump, or old girl Blake needs to work a bit on her posture, because her spine’s starting to leak out the side of her belly.
Baby bump? Not a baby bump? What is it, guys?