Days of Our Lives has found a new home on Peacock!
On Wednesday, NBC announced its long-running soap opera will be moving to its digital-owned platform after airing the show for nearly six decades.
Currently, Peacock already streams past episodes from the Emmy-winning drama series and previously aired its spinoffs, including Days of Our Lives: Beyond Salem and Days of Our Lives: A Very Salem Christmas film.
“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” Mark Lazarus, Chairman, NBCUniversal Television and Streaming said in a statement.
“With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers,” Lazarus added.