Today's Evil Beet Gossip

Paris Hilton looking to rebrand away the stupid

Oh lord.  Let me start by saying… When asked by Howard Stern who was the worst guest ever on SNL, Tina Fey said “easily Paris Hilton. She was the worst”.  She told about how self centered and shallow she was and how she had to be fed lines because she couldn’t remember more than a sentence.  So because of all of that, expect the rebranding of Paris Hilton to be much like the original brand.  All a big act.

That said, Paris was on Australian TV this weekend explaining that she’s not a ditz at all.  “This entire time, I have been playing a character, so the world has never truly known who I am. The real me is someone who is actually brilliant. I’m not a dumb blonde, I’m just really good at pretending to be one” she said.

She was promoting her new documentary, This Is Paris, saying it will offer a glimpse into the shocking traumas from her past and the infamous ‘airhead’ persona which skyrocketed her to fame.

Here’s a tip, dear, don’t muddy your first foray into sophistication with that terrible two toned hair that hasn’t been popular since LITERALLY when you first got famous and Nicole Richie had it on Simple Life.

This should be a train wreck.  Stay tuned.