First step – Conceptualization
- Defining the goals and objectives of the future video;
- Selection of the concept based on the objectives;
- Writing a script for a movie or a commercial based on the chosen concept;
- Calculation of detailed estimates for production on the basis of the chosen concept and script.
First of all, an author of the concept needs to obtain open and reliable information about the company-customer, as well as the goals, objectives and intended audience of the future video.
It is more convenient when this information is provided by a competent representative of a company during a personal conversation. This may be the head of public relations, marketing or the management of the company itself.
The more initial information there will be, the brighter and more truthful will the final product be, the higher will be the return from its use.
Second step – Production itself
- photo or video casting of actors (if required);
- survey and selection of objects for filming;
- selection of a crew and the necessary equipment (cameras, lighting equipment, sound equipment, etc.);
- shooting a video;
This is the most exciting part of video production for a film crew, and for the characters of a future film. The shooting location may be a production facility, a company office, a conference room, a sports facility, city streets, squares, it entirely depends on the project. But the main hero of a video will most often be a person – an employee of an enterprise, members of their family, etc. Therefore, you cannot come to shoot “something” and “do it just like that.” Employees who will be present in the frame should be ready for this. They must be dressed and equipped in accordance with corporate standards, they should not be scared, distracted, etc.
Some videos may require an interview segment. It is also necessary to prepare for an interview, but without memorizing pattern phrases about how an employee is happy and proud to work in an enterprise. Nobody will believe this. It is better for an employee to talk about their personal stories from their job, their relationships with their employees, etc.
An author of a script developed an original idea. A film crew shot everything that was needed of them. Some people were interviewed. Throughout the shooting process, there were points of intersection of reality with the original idea.
The finished script contains blocks of voice-over text and interviews (exactly what words a person in the frame says), information about the video sequence and the necessary graphic design of the work. At this stage, the question of whether additional materials or additional video filming is needed is also discussed. Suppose one of the characters of a film, who won a prize in some corporate tournament, turned out to be not only an athlete but also an extremely useful worker, possibly an inventor, this may add quite a lot to the final product.
Third step: Postproduction
This is a very important stage of work on a video. It is on this stage that the source material turns into the final, finished product. A studio stabilizes a video, aligns the colors, adds graphics and voiceover. Thus, postproduction includes:
- video editing of source materials;
- stabilization, framing (if necessary);
- creating graphics;
- composing (combining graphics and video in one frame);
- color correction;
- noise and music design.
After making a script and shooting a video, the stage of processing all the footage, editing, creating computer graphics and sounding a film begins.
The basis for post-production processing is the script. At this stage, minimal customer participation is required, as a script contains all the information necessary for the postproduction department. First, a film, in the literal sense, gains a voice – the voice of a professional who recites an off-screen text. Then several specialists (editing, graphics) begin their work, creating the visual part of a video. Next, the musical accompaniment is selected and all the components merge together.
A video is ready. It passes the final approval and is then sent to a customer.