While the NFL may be trying to sever its ties with Colin Kaepernick, Nike is embracing the controversial former San Francisco 49ers quarterback by making him the face of the company’s 30th anniversary installment of the ‘Just Do It’ campaign.
The billboard ad features a picture of Kaepernick’s face with a caption reading: ‘Believe in something, even if it means sacrificing everything. #JustDoIt.’
Kaepernick tweeted out the ad on Monday afternoon around the same time ESPN’s Darren Rovell reported on the news on Twitter.
‘Nike had been paying Colin Kaepernick all along, waiting for the right moment,’ Rovell wrote. ‘That moment is now, as he becomes the face of the company’s 30th anniversary of the ‘Just Do It’ campaign.’