A little over a year ago, Beyonce and Jay-Z decided to go vegan for a whopping 22 days. Instead of doing it for animal welfare reasons, it seemed more like a crash diet that they took part in because it was hip and trendy – especially since they broke this vegan phase with a massive dinner of seafood and fried chicken, if I remember right.
Anyhoo, Beyonce has realised she doesn’t have enough money and that the Beyhive will basically do anything to be like her, so she’s joined up with ~fitness guru~ Marco Borges to start selling you vegan meals delivered to your home – for just $150 a week! The business is called 22 Days Nutrition – based off Borges’ idea that it takes 21 days to form a new habit and by day 22, you’re on your way to being a healthier person.
Here’s the press release for this nonsense:
The home delivery service was born out of a demand from Borges’ friends, colleagues and clients who enjoyed his delicious meals that were naturally low in fat, sugar and salt and filled with flavor from whole-foods such as vegetables, beans, grains, herbs and spices. The home delivery program takes away all the guesswork and makes it easy to adopt the plan.
“I am so grateful that I took the challenge and credit Marco with leading by example,” says Beyonce. “He is the most energetic person I know and it’s all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can. I am excited to partner with him.”
The longtime fitness expert, who has been a leader in the field for over 20 years, says it’s really not about asking everyone to become a vegan but rather to make simple healthier food choices so they can live a more energetic and productive life.
“I am humbled by this incredible partnership and excited to share the many benefits of a whole-foods plant-based diet,” says Borges.
“We all know the importance and value of eating plant-based foods but often times find ourselves trapped in a series of bad habits that sabotage optimum wellness. The Vegan Meal Delivery program makes it easier to reset your habits with healthy and delicious plant-based foods.”
I don’t think food or fitness is one size fits all in any way, shape or form. If you wanna be vegan and live on mostly carbs, sure, knock yourself out. It doesn’t make you healthier than non-vegans. Also, charging someone $150 for a week’s worth of food is absolute bullshit. Then again, home meal delivery services aren’t anything new. It’s just a shame that people will still buy into this crap instead of, you know, taking the time to buy your own groceries, prepare your own foods at home.
I’m sure Beyonce will get even richer from this, though, so I guess good for her? You know, despite the fact that I’m preeeeetty sure she’s not vegan anymore and doesn’t follow this shit herself (which would be nothing new – lots of celebs endorse products they CLEARLY don’t use just for the money).
You can check out the 22 Days Nutrition site HERE if that’s your thing.
Are any of you vegan? Could you be vegan?
sounds desperate if you ask me. what happened to her clothing line?? food delivery service never really takes off not on a wide scale or outside big cities anyway. she sucks lately
$150 a WEEK for vegetables is a LOT of money.
The people who listen to and enjoy her music don’t have that kind of money to spend on this nonsense. She might as well just market it to her and Jays BFFs and hope they find 15 or 20 suckers.
Jennifer, your comments about vegan diet and how “If you wanna be vegan and live on mostly carbs, sure, knock yourself out.”…makes you look really ignorant. Maybe people who don’t take their health seriously would take that lazy approach, but it’s not fair to make a blanket statement like that about veganism and about a product that’s selling “healthy and delicious plant-based foods”. Last I checked, plant based foods doesn’t = “living mostly on carbs”. Also, $150/week for 21 meals (3 meals/day) = $7.15/meal. Maybe in the small town you live in spending $7/meal is “bullshit”, but when you live in a city (and let’s face it, that’s probably their target audience), that’s a bargain. I’ve read EvilBeet over the years, but it’s always a last resort when I’ve exhausted the more quality gossip bloggers; it’s no wonder there’s not a livelier engaged audience in the comments section on this site…you alienate smart, thinking, gossip mongers with your archaic, misinformed and judgmental points of view.
Just for the record, I do live in a major city and have for most of my life, so not sure where your “small town” comment is coming from – not that I expect you to know differently since, you know, you don’t know me. $7 might be a bargain for a restaurant meal, but I can certainly have healthy, high quality meals for far less than $150 a week, which was my point. And you’re right – there are vegans who are healthy and take these things seriously. I was speaking from personal experience – I have known MANY a vegan in my day, especially in college and in the years after it, and ALL of them were living on soy mac and cheese and non-gelatin containing candy and ramen noodles and shit.
You are right that it’s expensive. My family of five eats about $130/wk in groceries. I assume the $150 is for a single person.
where do shop where you can eat healthy for less than 7 dollars a day?
It’s not $7 per day, it’s $7 per MEAL.
Jennifer is correct.. also coffee, smoothies and V-8
Whether or not Beyonce is truly a vegan or not, I think it is a good thing that she is promoting health and trying to change the unhealthy eating habits of America. For $7 per meal that’s already healthy, prepared, and delivered to your door beats having to drive to a grocery store spend the time to wait in line, then drive home and unpack everything, prep it, then cook it. I know a lot of people out there who spend $5 a day on an unhealthy Frap from Starbucks so isn’t your money better spent on something you know is good for you and is already cooked? If you’re not looking to order anything that is Beyonce, I found another healthy meal service online which has similar meal plans http://www.freshnlean.com .