We all know that 2014 was the year Kendall Jenner came into her own and became a serious model, beloved by the fashion industry. She’s walked in fancy runway shows, done ~avant garde~ photo shoots with la-di-da high end brands and now, things have got even better for her: Kendall is the new face of Estée Lauder!
If you’re like me (and most of the world), you probably think Estée Lauder is… not really a young person’s brand. They’ve revamped their image over the past couple of years to try and draw in the younger crowd, and this seems like the latest move in that campaign. Will it work? Who knows. That being said, Estée Lauder does make some GREAT products for any age if you can get past the somewhat dowdy vibe – the Perfectionist Youth-Infusing Foundation, for example, is BEYOND amazing… just, you know, in case you wanted a recommendation.
In any case, yeah, this is great for Kendall and all, but it is a rather perplexing choice. By making her the face of the brand, they’re obviously making a move to COMPLETELY overhaul their image and I’m not sure how that will go over, especially to those who have been faithful to Estée Lauder for years.
Over at the EL website, Kendall shares some of her “favourites” from the brand – i.e. someone curated a collection of items that feasibly she could maybe wear, at least when they’re doing a photo shoot for the campaign. Sorry, I just don’t buy that she wears this shit.