Here’s how it went down: Scarlett Johansson did a now-banned Super Bowl commercial for SodaStream, an awesome at-home soda maker that’s way too expensive for me to buy even though I really want one. Apparently SodaStream is an Israeli company, and everyone knows Israel does some fucked up shit on the West Bank (and beyond), so there’s been a big fall-out and now Scarlett has quit her position as ambassador of Oxfam because of their “fundamental difference of opinion” on the matter.
Apparently SodaStream has a factory in the Jewish settlement of Maale Adumim, which Oxfam doesn’t recognise because it’s considered illegal under international law. So instead of giving up a fucking SodaStream endorsement, she decided to end her eight year relationship with Oxfam. Dear Lord. Here’s her statement:
“Scarlett Johansson has respectfully decided to end her ambassador role with Oxfam after eight years”.
“She and Oxfam have a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement. She is very proud of her accomplishments and fundraising efforts during her tenure with Oxfam.”
And Oxfam’s statement, for good measure:
“While Oxfam respects the independence of our ambassadors, Ms Johansson’s role promoting the company SodaStream is incompatible with her role as an Oxfam Global Ambassador.”
I mean, it seems a little silly to me that you’d put a product placement above an organisation that works to fight poverty and injustice on a global scale, but who knows. Maybe my priorities are just not in the right place,, or maybe the Parisian rudeness is starting to wear off on her.