The fall out from Paula Deen‘s unabashed racism still ain’t over! You might think since she lost her deal with Food Network (which has many a white folk up in arms) and has been publicly shamed despite her insistence that she’s just “from another time” when I guess referring to black people by racist terms was a-okay, she’d fade into the background. But oh no! She hasn’t lost everything just yet, so we’ve got to watch it all unfold.
The latest sponsor to drop Paula on her ass is Smithfield – you know, the ham people. Paula has had a major endorsement deal with Smithfield Foods for the past few years and has raked in quite a bit of cash from the deal, but the brand has now cut all ties with her.
From The New York Times:
Smithfield Foods, whose hams and other products Ms. Deen has endorsed since 2006, severed its relationship with her Monday. Smithfield, the world’s largest pork producer, has been the flagship in Ms. Deen’s collection of at least 17 licensing and endorsement partnerships.
At issue is Ms. Deen’s admission in a court deposition that she has used racial slurs and jokes that denigrate blacks.
“Smithfield condemns the use of offensive and discriminatory language and behavior of any kind,” Keira Lombardo, a Smithfield spokeswoman, said in a statement Monday. “Smithfield is determined to be an ethical food industry leader and it is important that our values and those of our spokespeople are properly aligned.”
Word up. QVC is also re-thinking their relationship with Paula, though I’m not sure what there is to think about. The woman is a racist asshole – seems pretty cut and dry to me. Here’s the thing: public companies like this need to cut their ties with her now – even though some of them probably think what she said is actually not all that bad – to save their own reputations and also to show that IT’S NOT OKAY TO TREAT PEOPLE LIKE THAT, OR TO USE THAT KIND OF LANGUAGE. Mostly the latter. Or, you know, entirely the latter.
Don’t feel too bad for Paula, though – there are still plenty of fellow racists that’ll go to her disgusting restaurant and support her, so she won’t go broke anytime soon.