Britney Spears‘ music leaves a bit to be desired at times but I’d like to shake the hand of the genius who signed the deal for her new song that will appear on the Smurfs 2 soundtrack, because, come on, what a genius bit of marketing! If you turn the auto-tune dial just right, you can almost hear Azrael’s hiss in the distance.
Here’s the press release, from Market Watch:
Pop icon Britney Spears will release a song for Columbia Pictures/Sony Pictures Animation’s highly anticipated family comedy The Smurfs(TM) 2, entitled “Ooh La La,” via Kemosabe / RCA Records. “Ooh La La,” which will play at the end credits of the film, was written by Lukasz Gottwald (Dr. Luke), Joshua Coleman (Ammo), Henry Walter (Cirkut), Bonnie McKee, Jacob Kasher Hindlin (J Kash), Lola Blanc and Fransisca Hall and produced by Dr. Luke, Ammo and Cirkut for Prescription Songs. The Smurfs 2, the sequel to the hit hybrid live action/animated film that took in over $560 million at the worldwide box office in 2011, is set to hit theaters on July 31, 2013. More information on the song coming soon.
Britney Spears added, “I have always loved the Smurfs as a kid and now my boys are the biggest Smurfs fans EVER. I wanted to surprise them with a song in the movie. I know they’ll think it’s Smurftastic!”
She also shared the happy news on her own social networking sites:
— Britney Spears (@britneyspears) April 17, 2013