I’m no defender of the Kardashian sisters three – Kim, Kourtney and Khloe. However, I am a defender of basic human rights, especially when it comes to women, and Indian advertising company JWT took shit to the next level when they released an ad for the new Ford Figo which featured the reality stars bound and gagged in the car’s trunk as Paris Hilton winks and smirks from the front seat. Uh, okay.
The tagline for the ad – which features another not-meant-to-be-released incarnation that’s just offensive: Italian Prime Minister Silvio Berlusconi with similarly bound and gagged strippers in the trunk – is ‘Leave Your Worries Behind’, which makes zero sense. Basically JWT is asserting that anyone who could be causing you trouble (or seen as competition, I assume, in the Kardashian ad case?) can be handled by tying them up, gagging them and storing them in the trunk of your new Ford car. Have I got it about right? Okay, well, one more question, then: What the fuck?
Ford has offered an apology on JWT’s behalf and the ad agency’s parent company swore that the images were uploaded to the internet without their knowledge or permission, but it still begs the question of WHY THEY WERE EVER MADE AT ALL. But whatever, I guess common sense isn’t an inherent trait in all humans. In any case, the Kardashians aren’t taking this lying down and are considering suing over this whole thing.
From Yahoo! OMG:
“The ‘leave your worries behind’ Ford ads are disgusting, vile and offensive to all women,” a Kardashian attorney told “omg! Insider.” “It is unacceptable that Ford would align itself with an ad agency that would so carelessly release these ads. The Kardashians do not take this lightly and they are exploring all of their legal options.”
Fair enough. It’s not like they need the money and more often than not they’re doing this more from a “damaging the Kardashian brand” stance rather than a feminist and, you know, basic human being one, but whatever.