Budding fashion icon Rachel Bilson launches her new collection, Edie Rose for DKNY, at Macy’s in Florida. The line was named for her grandmother and a close family friend.

You can buy pieces from this line here.

Although this isn’t really stuff I’d wear — it’s not horrendous, it’s just not my personal style — I was pleasantly surprised to find that damn near everything in the line is priced under $100, including jeans and jackets. Plus a ton of it already looks to be sold out on the DKNY website.

Very impressive, Ms. Bilson.