People magazine won the bidding war for the first pics of Bristol Palin’s baby — for a $300K price tag, reportedly.

According to one source, bidding for the baby photos began at $100,000. People won out in the end, but In Touch was the only other weekly to make serious bids, according to several sources involved in the process.

The price didn’t soar immediately, according to the sources, because Sarah Palin stories just didn’t sell all that well for the weeklies on newsstands.

“Sarah was on the cover of People, Us Weekly, and OK! the same week, and really only People saw a bump in sales,” says a source.

The drug-related arrest of Johnston’s mother, however, caused the price tag for the photos to go up.

“The bidding started well before the baby was born, but once Levi’s mom was arrested — well, then you had a story,” says one editor.

What do you guys think Bristol and Levi will do with the cash? I mean, you can’t buy class, and I have a feeling this kid ain’t going to college, so they’ll probably just buy a bunch of cars.

Congratulations to Bristol Palin and Levi Johnston, who on Sunday welcomed a son named Tripp Easton Mitchell Johnston.

Bristol is currently residing in Wasilla and completing her high-school diploma through correspondence courses. Levi is studying to become an electrician.

And, with that, hopefully we can now close the book on all Palins everywhere and never have to talk about this family ever again.

Levi Johnston has a “Bristol” tat on his ring finger.

I mean, a little white trashy, but in that endearing white trashy sort of way.

A spokesperson for Petit Tresor is reporting that teen mom Jamie-Lynn Spears wanted to give Bristol Palin a little support while she’s taking heat these days.

The 17-year-old “Zoey 101” star and new mom sent a gift of $60 pink burp cloths to the pregnant, unwed, 17-year-old daughter of vice presidential candidate Sarah Palin — and along with it, a message of teen mom solidarity.

A spokesperson for Petit Tresor, the Los Angeles baby boutique from which the gift was bought, told ABCNews.com that Spears included a card with the package that read “Dear Bristol, Hang in there! XXOO, Jamie Lynn Spears.”

Spears’ rep did not confirm the story, but didn’t deny it either.

You guys think this is true?

Or just a really smart PR stunt by Petit Tresor?

John McCain heartily greets Levi Johnston (pictured with Bristol Palin) as he arrives in Minneapolis for the RNC.

What a dashing young lad!

Ya know, this is the problem with pulling a VP candidate out of thin fucking air. I mean, choosing a chick who touts family values after being the mayor of a town with a population under 10,000 before putting in a year and a half as the governor of a state with less than a million people: her kids don’t know early enough to cover their asses.

You’d better believe Meghan McCain’s been keeping tabs on exactly who’s taking pictures of her doing what and if they’re being tagged on Facebook since she was 12 years old.

Bristol Palin?

Not so forward-thinking.

Not that she had any reason to be.

Who’d've thunk she’d be the biggest story in the country at any point in her life?

Hi, Bristol.

Isn’t this fun?