Today's Evil Beet Gossip

Harry Styles files a trademark for fragrance and cosmetics line

Styles in a previous Gucci ad.

Harry Styles is more in touch with his softer side than most men.  So it doesn’t comes as a great surprise that he’s hype on creating a cosmetics and perfume line.  Presumably unisex.

US Weekly has obtained documents that show the singer-turned-actor has filed paperwork to begin the ‘wholesale of perfume and cosmetics.’  The filing is listed under ‘Styles Harry Edward.’

The company is named ‘PLEASED AS HOLDINGS LIMITED.’

Details are sketch, but you can be assured some executive is pitching “Watermelon Sugar” for a first run on the perfume. Hell, you could make a whole pallet out of that.