Today's Evil Beet Gossip

Hilaria Baldwin loses brand partnership

So the appropriation scandal of the year (last year, technically) was, of course, Hilaria “Hillary” Baldwin.  And it seems to be taking its toll.

The 37-year-old has started to lose brand partnerships.

Cuties Baby Care will no longer be working with the mom of five.

“In response to the inquires we have received, we would like to inform all of our loyal Cuties followers that Hilaria’s partnership with Cuties Baby Care ended at the end of 2020,” the company said in a statement. “We thank Hilaria for the support she provided in 2020 and wish her, and her family, continued health and happiness in the New Year.”

In a subsequent statement, Cuties Baby Care said that Baldwin only had a 6-month contract from July to December with them and “the agreement expired at the end of December after all contractual obligations were filled.”

Baldwin promoted Cuties Baby Care’s products on her Instagram in various posts featuring her children and also participated in giveaways for the brand, which sells wipes and diapers for sensitive skin.

The former yoga instructor also has deals with Spindrift, Mattel, Fisher-Price and Bissell.