Donatella Versace, along with daughter Allegra, were among the first in the fashion industry to ask how they can help combat the horrid Coronavirus that has most of us stuck indoors for days now.
The Italian fashion house has 200,000 Euros ($220k) to the San Raffaele Anesthesia and Intensive Care Hospital in Milan. In an official statement, the two women explained this gesture: “In times like this, it is important to be united and support however we can to help all those who are in the front lines, fighting every day to save hundreds of lives.“.
Dolce & Gabbana have committed to financing a scientific project aimed at creating a cure and vaccine. And Giorgio Armani has pledged 1.25m euros ($140k) to hospitals across Italy.
The most impressive contribution from the highest house on the land, LVMH (Louis Vuitton, Moët, Hennessy), has mobilized 3 of their perfume factories to produce hydroalcoholic gel in large quantities. These gels will then be distributed free of charge to many French hospitals, such as the Assistance Publique-Hôpitaux de Paris.
It reminded me of WWII and how auto factories would turn over to make weapons and equipment for soldiers. ALL HANDS ON DECK!