Rihanna is getting ready for her next act in fashion, and with the world’s largest luxury group as her partner, according to WWD magazine.
Word is LVMH (Louis Vuitton Moët Hennessy) and the music sensation have been in secret discussions to launch a luxury house under her name. That would make it the first fashion brand industry titan Bernard Arnault has launched from scratch since Christian Lacroix in 1987.
LVMH has already handpicked a clutch of employees from within, including some from Louis Vuitton and Celine, to work on the project in tandem with Rihanna and her team.
Details about the launch and its timing could not immediately be learned. LVMH officials declined comment Wednesday.
On Tuesday, the Internet lit up with speculation about the origins of the bold, gold shades Rihanna wore while stepping out in Manhattan (seen above) her Fenty brand name spelled out across the temples. Sources said the music star was simply test-driving a prototype, while dropping a colossal tease about her next major foray beyond music.