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Crazy Rich Asian Challenge exploding in China

October 25, 2018
TRACEY COYLE
Falling Stars Challenge
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Crazy rich Asians IRL are posting photos of themselves face down and surrounded by luxury goods in a new trend sweeping social media.

Starting in Russia as “Falling stars” challenge, it quickly spread to China where it exploded on, Weibo.com, the Chinese version of facebook, now rebranded as the “Show Off Their Wealth Challenge”.

But fear not, average citizen, the challenge has become so popular the hoi polloi have allowed themselves to stage their own epic spills surrounded by everything from make up to medical supplies to…. just look…

 

 

 

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mondays… @brookeberini #fallingstarschallenge

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Ouuuccchhhhh…???????? #fallingstarschallenge #fallingstars2018

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Be Sure and flip through this one. It has many good ones.

 

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#SWIPE FOR #PHOTOS?? A new #internet trend has wealthy #Asians falling from #luxury vehicles to the ground with #expensive items that show just how crazy #rich they actually are. The craze, known as the “Falling Stars” challenge, originated from #Russia and has spread to #China and other parts of #Asia. Some of the participants are “influencers” with thousands of #followers on #socialmedia. Others are “ordinary” rich people, such as this woman who ended up at the police station after falling out of her Aston Martin. The challenge is pretty straightforward: “fall” from your luxury vehicle and “drop” lavish objects of your choice. Apparently, having too much money can sometimes be “problematic.” Image via Instagram / @cherie_lubee Participants have “dropped” a variety of expensive items since the challenge started, including luxury #handbags, designer #makeup and wads of cash, just to name a few. Companies have also hopped on the bandwagon with narrative ads. One is drone maker DJI, which recently promoted their new gear. Interestingly, the challenge has evolved from flaunting wealth to parodies of other wonderful things in life, such as hobbies and pets. What do you think of these #FallingStarsChallenge

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#fallingstars2018 #fallingstarschallenge

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