Nike’s inspirational ad campaign featuring controversial athlete Colin Kaepernick has really paid off. And not just in karma.
The brand’s sales increased 31 percent from Sunday through Tuesday over Labor Day, according to Edison Trends. During Labor Day 2017, sales increased 17 percent, the company reported.
Kaepernick’s ad — which says “Believe in something, even if it means sacrificing everything” — was released on Sept. 3, and his commercial dropped two days later.
“People say your dreams are crazy, if they laugh at what you think you can do, good,” Kaepernick, 30, says in the video. “Stay that way. Because what non-believers fail to understand is that calling a dream crazy is not an insult, it’s a compliment.”
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