For a while now, Taylor Swift has comfortably been sat upon her Internet throne, knowing that she had won the 24-Hour Vevo award. In other words, her “Bad Blood” video had received 20 million views in 24 hour — and impressive feat, and better than any other artist, including the likes of One Direction and Miley Cyrus, had ever achieved. However, the fun’s all over for Swifty now, as Adele has easily outdone her with 23 million views in the 24 hours after “Hello” was released on Friday million. You go, Adele!
Now, less than five full days later, the video has just about 90 million views. No doubt this will be breaking some more records in the day to come, but I think it’s clear that Adele is back and ready to “snatch wigs” from all the other pop stars that have comfortably been resting at the top of the charts while she took time off.
What did you think of “Hello”? Are you looking forward to Adele’s new album?