Amanda Seyfried might not have massive knockers anymore, but she has got a lifetime of fans quoting Mean Girls on their Twitter/tumblr pages, a pretty solid acting resumé and now, a campaign with Very Irresistible Givenchy. She’s especially stoked about that last part, and told WWD that in so many words, as well.
And that she is. Seyfried has just signed on as the face of Very Irresistible Givenchy, replacing Liv Tyler in the role. She is also the face of Clé de Peau Beauté. Seyfried is a longtime fan of the fashion house, wearing a purple spaghetti-strapped dress to the 2012 Tony Awards and attending the house’s fall ready-to-wear show in March. Her response when they offered her the deal? “F–k yeah,” she said bluntly. “It’s an honest collaboration. I’m proud to be a part of [the brands I’m involved with] because what they do is really cool, especially Givenchy — they’re so artistic. And I feel like I have a foot in the fashion industry now.”
She has just finished shooting the ad campaign — which includes both print and TV. TV was shot by Cédric Klapisch, and print by Glen Luchford; the campaign was styled by Riccardo Tisci. Print will begin running in October fashion, beauty and lifestyle magazines in the U.S.; the TV will bow at launch. Thierry Maman, global president of Parfums Givenchy, noted that the actress’ “style and elegance” and high profile made her a natural pick for the youthful Very Irresistible Givenchy. Nicholas Munafo, U.S. president for LVMH Fragrance Brands, concurs. “Amanda is a chic, sexy woman who is a perfect fit for Givenchy.”
I was trying to think of something funny or interesting to say about this, but I got nothing. She’s pretty and people are always getting paid for being pretty, so good for her, I guess?