Everyone knows that wine is only good for vineyards, first dates and the desperate and otherwise dry. Still, lots of people seem to like it because it’s classy and you can drink it by the bottle without feeling like the alcoholic you probably are, so it only makes sense that Brad Pitt and Angelina Jolie have gotten in on the action and are releasing their own range, fresh from their very own vineyard!
Under the agreement, the Perrin family, long-term owners of Château Beaucastel in Chateauneuf-du-Pape, and one of the most renowned names in the Rhone Valley, are now responsible for both the winemaking and distribution of the Jolie-Pitts’ Château Miraval in Correns.
The Perrins began working with the estate from harvest 2012, Marc Perrin told Decanter.com. Mutual friends put the two sides in touch, he said.
When the Jolie-Pitts first moved in to Château Miraval they signed a three-year lease to rent the 500-ha estate, but its AOC Côtes de Provence continued to be made by the previous winemaker.
They have since purchased the property – reportedly for around US$60m – and have been carrying out extensive renovations.
‘The focus will now be more about Miraval itself that any specific cuvée,’ said Perrin. ‘They (the Jolie-Pitts) want to ensure they are making the best Provence wines they can. They were present at the blending sessions this year, and are relooking at everything from the installations in the winery – where we have already switched to stainless steel tanks – to reworking the labels across the range of wines.’
The first Perrin-made Miraval rosés should be on the market next month, March 2013, with the white wines arriving at the end of the summer.
I generally think most wines taste like a fresh blend of stewed ass (besides Riesling – I do like Riesling), so I don’t particularly have high hopes for this. I’d rather a cider – or better yet, an aged Scotch whisky – if I’m going to drink at all. However, I’m sure idiots will buy this by the bucketload simply for the Brangelina name.
Speaking of Brangelina, I’m not sure if this sounds totally like them or not at all like them. They tend to pass by the mainstream celeb entrapments like product endorsements (save Chanel, but that’s couture) and the like, but at the same time, money talks. What do you think? Will you be ponying up for some Miraval?