Well, OK. It’s the teaser for the actual ad, which will be debuting soon. Here’s the official statement from Chanel about Brad‘s #5 ad:
“To keep a legend fresh, you always have to change its point of view. It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”
What investment, you wonder? This investment—get ready for it: a whole seven million dollars. For a PERFUME AD. See, I love Chanel as much as the next lady (though I’m more partial to Tom Ford, if we’re talking luxury fragrances, to be quite honest), but No.5 is the leading fragrance? I’d have to disagree and say that Coco Mademoiselle is probably the best. Yeah, it’s my opinion, and I have no numbers to back that claim up, but have you ever smelled No.5? It smells like the crack of a rich old lady’s ass. And I use that term loosely, to say the least.