Today's Evil Beet Gossip

Here They Go Again: OK Go’s Great New Music Video

I’ve been listening to OK Go since before I entered college—even before their debut album, you guys!—and for some reason, I am still subscribed to the band’s email list. So I did actually know the erstwhile Chicago foursome had a new music video on the way, thanks to a recent email blast.

But what a video! Ever since “A Million Ways“—it was choreographed by one of the bandmembers’ sister—the band’s videos have been getting more and more elaborate, all while tending toward single long takes. (“Here It Goes Again” was the video that really put the band on the map, of course.)

Now that the band is Hot Malarkey, they’re teaming up with Chevy for their music videos. The scoop from the YouTube page:

A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of “Needing/Getting,” singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian [Kulash] took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck.

No, I am not being paid to tell you this: I would love the video even more if it had been shot from inside a Chevy Cruze instead. You guys, I love my Cruze. It is a tiny four-door car with a spacious interior and a surprisingly deep trunk. It gets terrific highway gas mileage, too, and it has a 5-star safety rating. Like, why wouldn’t you drive through a musical obstacle course in one of those? I ask you.

P.S. My Cruze’s name is Clyde; I just remembered I’ve actually written about my car here before.

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