Have you ever seen a person or a brand sell out on so many levels that you’re not sure if it’s for real or a total joke? That’s exactly the feeling I got watching this new commercial for Magnum Ice Cream starring Rachel Bilson and directed by Karl Lagerfeld, designer and creative director for Chanel.
I can’t help but wonder if the ad is supposed to be a tongue-in-cheek nod to 90s model worship and the bizarre advertisements of that era, or if it’s just weird and kind of pointless. One would think that shelling out the big bucks to have someone as renowned for his taste as Karl would ensure you’re going to get a classy ad that not only makes sense, but is somewhat ingenious and memorable. However, I’m just a little bit confused and frustrated after watching it. All this money spent on a celebrity endorsement and director and you get this cheap-looking, nonsensical and peculiar spot? Oh, wait. Haven’t we outed Karlie as somewhat of an idiot before?
Is Karl trying to ruin ice cream for us so we’ll be as skinny as his models of choice?