I was wondering on Friday “When do I get to start writing stories about how all the companies who pay Tiger Woods to endorse them will start firing him and then he’ll really be screwed?” Well, Happy Freakin’ Monday! It’s happened! Some international consulting firm that was working with Tiger has officially decided to end their relationship with him in light of the fact that he’s a cheating bastard.
From People.com:
“After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising,” Accenture, which claimed $23.3 billion in revenue the last fiscal year, said in a statement on Sunday.
“We are disappointed but respect their decision. That is all I have to say to you,” Mark Steinberg, an agent for Woods, wrote in an e-mail to the .
Accenture may not seem like a big deal (I don’t think I’ve ever heard of it) compared to say, Nike, but Tiger Woods makes a really solid living off of endorsements and Accenture was definitely one of his bigger ones. Last year he pulled in over 110 million dollars, just in endorsement deals.
So far most of his work relationships haven’t been effected by the news of his chronic infidelity. Nike, Electronic Arts and Gatorade are all standing behind Tiger 100% and said they will continue to support their friend. However, two other big guys, AT&T and Gilette have started to “downplay” their connection to Tiger, which is a sign that once their current contracts run out, he’s not getting picked up again.
What does this mean in the long run for Tiger? Probably not too much. If three of his largest endorsement deals are with companies that have come out to publicly support him, then he’ll probably continue to get paid by them. However, when someone gets fired from an endorsement deal, that never sits well with the big wigs at other companies. While he might be all set cash-wise, he probably wont be picking up any new work this year. Just like the rest of us.
“Last year he pulled in over 110 dollars, just in endorsement deals.”
Well… I guess it wont hurt him that much if he loses them all!
you’ve never heard of accenture? what do you do for a living write inane drivel about airheaded people who read lines that other people write and pretend to be charact…oh, nevermind.
Maybe only serious business people know about Accenture, because this serious architecture student has never heard of it either.
Accenture is one of the biggest consulting firms in the world. I have worked with many Accenture consultants and they are usually the best, brightest, and most dedicated consultants. They specialize in everything from IT to strategy planning. They work 14 – 16 hours a day and make MEGA bucks. Great money, terrible lifestyle of travel every Monday thru Friday.
Ditto to that. I’m a “serious engineering student” and I have for SURE heard of Accenture. They are a big deal.
Poor Tiger. He’s gonna wish he had that “110 dollars” to buy a couple tanks of gas the next time he’s forced to run away from his golfclub-wielding wife.
Accenture is a huge international consulting firm – easily one of the top five in the world. F/k/a Anderso(e?)n Consulting b/f the crash of the accounting firms in 2001.
Really; it’s a huge deal. This is a giant “Heisman” from the premiere business executives of this country. An I applaud it.
When Arthur Anderson went down for shredding Enron documents, they ultimately reincarnated themselves in Accenture Consulting.
I called this sponsorship drop the day the affair came out because integrity is so radically important to the reputation of this firm, which is one of the “big five” consulting firms. They in no way can afford to be linked to scandal.
Also, while it might be a drop in the bucket in terms of income, they are also a big sponsor of his golf tournament.
Nikki, that’s not how Accenture came to be. Andersen Worldwide split in the late ’90s into Arthur Andersen and Andersen Consulting. Arthur Andersen was directly involved in the Enron scandal and imploded.
Andersen Consulting was not involved and was already functioning as a totally separate company. In a final effort to distance the two companies (which I believe was part of the terms of the “divorce”) they ultimately renamed themselves Accenture (Accent on the Future was the inspiration for the staffer who won their internal renaming contest).
Just because you haven’t heard of it, it doesn’t mean it’s not a big deal. As everyone above me is saying, Accenture is one of the top management consulting firms.
Tiger Woods made about $120 million dollars more than I did this year.
Because of his foolishness and his decision not to play golf for a while, next year he will only make about $100 million dollars more than me. The guy is an idiot.
Now, let’s get back to discussing Accenture.
The same thing happened to Kate Moss after the coke incident, and the whole thing blew over and she got several endorsements back. Then again, we all knew that about her beforehand.
Since you make a living writing you should know that it’s “affected”, not “effected”.
Great article summarizing how it went down.
http://www.nytimes.com/2009/12/17/business/media/17accenture.html?_r=1
Beet, you need to learn the difference between “affect” and “effect” if you are going to be writing for a living. Also, “your” is the possessive form of “you” and “you’re” means “you are.” I’m just saying.