
Gasp!
What is my mother going to do?!
I just pray that Big Bang Theory will continue to put on new episodes, because Ugly Betty is being temporarily shelved by ABC, and I’m really not entirely sure how my mom is going to get through her life without her favorite show. My mom losing Ugly Betty is kind of like taking my Ambien away from me. I just don’t know how I’d function.
(Side note: I got a text from a girlfriend today: “Ambien update: My house phone and my glasses are missing.” I was like, “I know! I lost my glasses to an Ambien attack, too. I never found them!” She was like, “What do I do?” and I was like, “Blame the dog.” I told her that the next dog I get, I’m just going to name Ambien, so that there’s less lying involved in my day. Like, “Beet, why is there a sandwich and a Diet Coke wrapped in a sweater vest under the couch?” “Um … Ambien did it.”)
What was my point?
Oh, right, they’re putting America Ferrera’s show on hold so they can show more of that Christina Applegate crap. Here’s the low-down:
In a surprising move, ABC just announced that its former comedic golden child, Ugly Betty, will be shelved on March 26 in order to bring back Christina Applegate’s Samantha Who? and launch a new comedy called In the Motherhood, starring Megan Mullally and Cheryl Hines, in the Thursday 8 p.m. slot.
ABC President Steve McPherson’s nostalgic favorite (and old stomping ground) Scrubs and another new comedy, Better Off Ted (Portia de Rossi, Jay Harrington), will take the hour-long block starting Wednesdays at 8 p.m. (The former home of the dearly departing Pushing Daisies.)
So why is one of ABC’s highest-profile shows getting a time-out? …
According to ABC insiders, the Alphabet net is looking at more of a cable model when it comes to its programming and scheduling. “McPherson is interested in reducing the number of reruns,” one well-placed insider tells me, adding that Betty—after its dip in the ratings this season—seemed the best place to slot in Samantha and Motherhood.
Betty had an audience of about 8 million at the start of the current third season, but then consistently lost about a million viewers each week, sinking as low as 3.6 million. This month, it jumped back up to 7.5 million, but that’s still shy of last year’s audience of 9 million viewers.
What do you guys think?
Is this a smart move on ABC’s part?