Rosie O’Donnell will be returning to television, but kept far, far away from Elizabeth Hasselbeck.
She’s going to do a live variety show on NBC.
And not only will the show be live, but Rosie will be giving out prizes to the show’s at-home audience … live. Producers are hoping this combination will be a successful way to battle the DVRs of the world, and that people will be more inclined to tune in when it actually airs. Frankly, I sincerely doubt this approach will make so much as a dent. But maybe I’m overestimating my fellow Americans. I usually do.
They’re also hoping it’ll help them battle cable television, which is taking up an increasingly large chunk of television viewership.
“This will reinvent the idea of what a variety show is for 2008,” NBC vice president alternative Craig Plestis said. “There’s very few performers willing to put themselves out there live. It makes it more TiVo-proof, and it’s something none of the cable networks can do.”
Fox is planning to launch their own variety show, starring Sharon and Ozzy Osbourne, set to air in winter or spring. NBC’s hoping for a first-mover advantage; they’ll be starting Rosie’s run in late November.
Both shows sound like total snoozefests to me, but, then again, I’m totally not their target demo.