Rafael Nadal has decided not to wear the new “look” that Nike developed for this year’s US Open. On first glance, this doesn’t look like a big story except as somebody who goes to the US Open this is a huge coup. Nike most likely developed a whole line of clothes that would be sold in their stores after he most-likely wins the title this year. Yikes.
Nike is trying to make Nadal into a more “proper” tennis player which makes me mad. Ever since he came onto the scene with his manpris (or as my boyfriend says, shants) and sleeveless t-shirts I have really been a fan. He is Spanish, he is sexy and who really cares what a tennis player wears if he can bring some serious championships? I understand the whole “tennis fashion” thing. Venus Williams is actually wearing designs from her own line at this year’s open. For those players, however, who just want to rock out their own style more power to them.
Go Nadal Go!